Vacancy- a 2007 horror/thriller which stars Luke Wilson and Kate Beckinsale was distributed by Screen Gems and was released to the public on April 20, 2007. Production was scheduled to commence in August 2006. Nimród Antal had signed on to direct the movie.

Early on, Sarah Jessica Parker was going to be in the film. A September 2006 article in The Hollywood Reporter announced that Kate Beckinsale had signed on to replace Parker.

When David (Luke Wilson) and Amy Fox's (Kate Beckinsale) car breaks down in the middle of nowhere, the estranged couple is forced to spend the night at the only motel around, with only the TV to entertain them. Soon they discover that the low-budget slasher movies they're watching were all filmed in the very room they're staying in and are actually snuff films that they're soon to be a part of. With hidden cameras aimed at them - trapping them in rooms, crawlspaces, underground tunnels - and filming their every move, David and Amy must struggle to get out alive before whoever is watching them can finish their latest masterpiece.

The advertising strategy for the film makes use of the Internet as well as a toll free phone number. In addition to the TV spots and trailers shown in theaters and on television, the toll free number is made to sound as if one is actually calling the motel in which the film is placed. In the background, screaming can be heard accompanying the voice of the proprietor, who informs callers about "slashing" prices and the "killer" deals that his motel has. The phone number is 1-888-9-VACANCY (8222629). It is toll free.

In addition, the phone call also refers callers to the film's website, which is also set up to be the site of the actual motel. After calling, one is given a "promotional code" (8889) which can be entered at the website http://www.1-888-9-vacancy.com/, which then shows previews of the snuff films that the motel proprietor and various people create first hand. Julie Tsaruhas is the director.