I ♥ Huckabees (pronounced I Heart Huckabees, or alternatively I Love Huckabees) is a film released in 2004. It was produced and directed by David O. Russell, who co-wrote the screenplay with Jeff Baena.

Albert Markovski (Schwartzman) is a young man who heads the local chapter of an environmental group, the Open Spaces Coalition. Hoping to find the answers to a coincidence in his life, he contacts two existential detectives, Bernard and Vivian Jaffe (Hoffman and Tomlin). These detectives offer Albert their existential philosophy and follow him, ostensibly to help him solve the coincidence. Brad Stand (Law) is a shallow executive at the Huckabees chain of stores akin to Wal-Mart. He infiltrates Open Spaces and displaces Albert as the leader. Dawn Campbell (Watts) is Brad's live-in girlfriend and the face and voice of Huckabees; she appears in all of the store's commercials.

Bernard and Vivian introduce Albert to Tommy Corn (Wahlberg), an obsessively anti-petroleum firefighter. Tommy is Albert's "other", a kindred spirit. Tommy undermines the Jaffes and introduces Albert to Caterine Vauban (Huppert), a former student of the Jaffes who has espoused an opposing philosophy. Through various twists, Brad and Dawn are also met and influenced by Bernard and Vivian.

Tagline: An existential comedy

The film opened October 1, 2004 with a record-setting $73,044 per screen average in New York and Los Angeles. Critical opinion for the film was mixed. Some critics were displeased with the overabundance of light metaphysical and philosophical subject matter while others praised the film's quirky humor and introduction to existentialism. Some found the screenplay, written by David O' Russell and Jeff Baena, to be dizzying and unfocussed while many celebrate its inventiveness and originality. Most critics agreed that the performances from the actors themselves were well done, particularly that of Mark Wahlberg as Tommy Corn.

Despite harsher reviews, the film has drawn a cult following of fans since its initial release and has performed well in DVD sales.

In a unique advertising campaign for the film, five fictional websites were created. They were portrayed as if they were actual websites involving the characters and organizations featured in the movie. Each website had a link called "Disclaimer" at the bottom that leads to FOX Searchlight's official website for the film. The websites are as follows:

The Huckabees Corporation: The "official" website for the chain of Huckabees stores. Features the store history, announcements, three television ads featuring Dawn Campbell and a banner promoting the Huckabees collaboration with the Open Spaces Coalition.

Open Spaces Coalition: This website is run in part by Albert Marksovski and describes the importance of the marshlands he is trying to protect and methods of aiding the cause. Also on the website is poetry written by Markovski, downloadable flyers, and a charter that has yet to be posted. The Open Spaces Coalition website is notably less sophisticated than the Huckabees Corporation website.

Jaffe & Jaffe, Existential Detectives: The website promoting the Jaffe's detective agency. It explains the methodology of the detectives, provides two case studies and an online questionnaire. The website also stresses that the detectives do not believe in advertising or promotional websites but they are "in need of 23% more business".

Jaffe & Jaffe, Existential Detectives: The website promoting the Jaffe's detective agency. It explains the methodology of the detectives, provides two case studies and an online questionnaire. The website also stresses that the detectives do not believe in advertising or promotional websites but they are "in need of 23% more business".

Tommy Corn's Blog: The personal weblog of firefighter Tommy Corn. The blog was infrequently updated and only contained seven entries. Real comments used to be allowed to be posted, but these comments have been deleted and it is no longer allowed to make them. This may be due in part to the fact that people would mention the film which distracts from the "reality" of the website. The last update was on November 2, 2004 and urges readers to vote. In Corn's user profile (which has been viewed almost 12,000 times), it lists his favorite movie as The Seventh Seal and his favorite musical artists as Jefferson Airplane and Jon Brion. Brion wrote the score for the film.

Caterine Vauban: The website of Caterine Vauban, author of "If Not Now".

Jon Brion provided the score and seven original songs for the film. His unique methods for writing previous film scores (Punch-Drunk Love, Eternal Sunshine of the Spotless Mind) involved very close collaboration with the director. Through this process, David O. Russell was able to actually sit in the same room with Brion and watch an early cut of the film. Russell described what he wanted to portray and Brion would compose music to Russell's descriptions. The process can be seen on a featurette on the DVD.

David O. Russell, while working with Brion, had come across Brion's first solo album, Meaningless. Russell has mentioned that Brion's album asks similar questions to the ones Russell was trying to ask with I ♥ Huckabees. In particular, Russell notes that the questions on Meaningless are closer to the questions directed from Caterine Vauban's negative and dark point of view.