Captivity is a 2007 thriller film directed by Roland Joffe. It is scheduled for release in the United Kingdom, Spain, Beligium, Argentina on June 22, and in the United States on July 13.

The career of young fashion model and cover girl Jennifer Tree (Elisha Cuthbert) has taken off in New York City, capturing the attention of photographers and for better or worse, the public at large. On an evening out alone, Jennifer is stalked and drugged. She wakens in a stupor to find herself captive, confined to a cell.

A series of metal bins and numbered lockers randomly and abruptly swing open containing personal items taken from her apartment. She is forced to view videotapes containing images of tortured victims before her as well as videotaped interviews she had given in the past. Trapped, realizing there is no way out, Jennifer pleads and screams to anyone that might hear her. During her confinement, she is subjected to a series of horrifying tortures that test her will and threaten her life.

Jennifer eventually finds she is not alone. Gary (Daniel Gillies), a young man, is being held captive in an adjoining cell. The two make contact and join forces to figure out where they are and try to strategize a means of escape.

NYC police struggle for clues to Jennifer’s whereabouts. They suspect a meticulous serial killer who does nothing without careful preparation. Jennifer Tree’s life becomes increasingly endangered while detectives scramble to unravel the mystery behind the missing cover girl in a race against time.

Several controversial images depicting promotional scenes from the film were released by After Dark films in Los Angeles and New York where they were shown on billboards and taxicabs. The advertisement consisted of pictures involving the kidnapping, torture, and presumable murder of a female character. Offended witnesses soon filed complaints to After Dark, who claimed error and explained that the concept was only one of several working ideas that were being considered for marketing to the general public. According to Courtney Solomon, who spoke on behalf of After Dark, it was not supposed to have been approved, he followed by saying "To be honest with you, I don't know where the confusion happened and who's responsible."

"This film was done in association with After Dark Films. The nature of the association allows After Dark autonomy over their marketing materials, and therefore we neither saw nor approved this billboard before it was posted," said Peter Wilkes, head of Lionsgate investor relations. "Once aware of the materials and the reaction to them, we immediately asked After Dark to remove the billboards, to which they immediately and cooperatively responded."

Joss Whedon has become the public face of a movement directed at the MPAA to remove the film's rating, in accordance with MPAA guidelines that state that any film that uses advertising that has not been approved by the MPAA (in this case, the advertising was specifically disapproved) will possibly forfeit their right to be rated. According to writer Jill Soloway, who runs the website Remove the Rating, Solomon himself was responsible for the ads in question, going over the design in extreme detail, and is thus being disingenuous in the above-cited quote. The MPAA issued a ruling dated March 28, 2007, which said that, as punishment, it would not consider rating the film until at least April 30, making the release date of May 18 less likely (releasing the film "unrated" would greatly impact its potential to sell tickets). The MPAA is also, in an unprecedented move, requiring that they approve the placement of all forthcoming advertisements for the film.

The movie got to #4 in the UK Box Office, making £329,193.